With over 4 million people suffering from Diabetes in the UK (Diabetes UK) and 1 in 100 people with Coeliac disease (Coeliac UK) it is not surprising that people are turning to alternative healthier, organic, refined sugar free diets. As a result in 2016, 12% of new food products brought to the market in Europe were gluten free (Mintel). Some restaurant chains are responding by increasing the choice of vegan, gluten free and vegetarian dishes on their menus as are a number of hotels. However, with the millenial generation demonstarting the largest shift to these menu options will future menus need a far greater choice of Free-form foods?
